Audience

Buyer Persona

Marketing and communication managers

Decision Makers

Marketing and communication managers, sometimes CEOs

Users

• Marketing and communication teams (admins) — spend the most time in Clipido managing and organizing content
• HR (internal) — access approved photos and videos for internal or external communication
• Sales (internal) — access the latest sales photos approved for sales purposes
• Photographers (external) — upload photos directly to clients via upload portals
• Agencies (external) — search for photos to use in creative campaigns and ads
• Employees (internal) — find photos from team buildings and company events
• Event visitors (external) — find photos from events they attended

Facts

Every company is becoming a media company.

Most marketing and communication teams manage, search, and distribute ‣s using local servers, Google Drive, or OneDrive.

Folders create confusion and chaos — teams struggle to find the latest version, locate files quickly, and distribute content without duplicating it.

DAM systems solve this problem but are too complex, outdated, or expensive for most teams.

Like Canva disrupting Adobe, we're building a simpler and more modular solution than traditional DAM systems.

Alternatives